share your perspective

This project is a hypothetical animated logo and motion poster promoting the 2023 Sundance Film Festival. The idea behind this promotional suite is to urge audiences to share their perspective by entering their work in the film festival. The poster shows a number of notable film clips that use a circle – Sundance’s logo. This touches on the fact that something as simple as a circle can be translated in a multitude of ways. The typeface used in this project is Peckham Press Trial.