This project is a hypothetical rebrand of Terry Ho’s Yum Yum Sauce. This rebrand features a set of three product packaging for the classic, mild, and spicy versions of Terry Ho’s Yum Yum Sauce. The intent of this rebrand is to push the product to younger audiences by featuring fun illustrations that depict all the delicious foods the sauce can be paired with. The colors used for this packaging design is not only represents the level of spice in the sauce but is also intended to stand out on condiment shelves.